AboutJeffrey E. Anderson, PhD, MBA
CEO | Founder
Jeffrey is an Assistant Professor of Marketing at California State University, Los Angeles, he has academic and practical experience in marketing and marketing research, service operations management, and global supply chain and logistics. Moreover, he has experience in big data analytics, service blueprinting, and customer journey mapping. He holds a PhD in Marketing from Florida State University, an MBA from Pepperdine University, and a bachelor of science in Computer Information Systems from the University of Central Missouri.
Jeffrey spent 6 years as a business analyst at The Boeing Company and 6 years as a product manager at Cheetah Logistics Technology. At Boeing, he worked on a paperless workflow management system for the C-17 military transport built for the U.S. Air force. At Cheetah, he was responsible for managing features, functionality, and releases of a complex logistics business solution that consisted of twelve (12) different software programs. These programs comprised a feature-rich, real-time dispatch, tracking, route planning and optimization, customer service, resource management, and reporting system, spanning Cloud, PC, and Smartphone platforms.
After spending over a decade in corporate and institutional settings as a business analyst and product manager, Jeffrey entered academia to pursue cutting-edge marketing research. Jeffrey’s research focus’s on uncovering how firms can leverage the information, knowledge, and resources embedded within the organization and in it’s customer and supplier networks to increase productivity, innovation, and performance.
In his work with LA Marketing Analytics, Jeffrey focuses on designing and delivering practical marketing and service operations management solutions that provide value to his clients.
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